JUAN ALVARADO
“Evolution not only implies growth, but it also implies improvement or adaptation. Not feeling satisfied with the reality that touched you and disagreeing with how the world around you pushes you to find a way out, to make a change, first in yourself. What if we get a chance to peek into another world at another reality? ” - Juanete
Juan Alvarado, or Juanete (his artistic name), is an artist from Cali, Colombia, based in Bogotá.
He has worked as a creative director in different advertising agencies, as a director of television commercials, video clips, and short films, and course, as an artist.
His artistic work involves finding new graphic concepts dealing with the film industry. The idea is to alter and play with the codes we already have established and give continuity to characters we already know in the movies, mixing them with other characters or situations.
Juanete brings these images to our collective reality, to themes and human feelings that become a constant indagation in nowadays context.
About the "The Scream Queens" series:
Graphite drawing is very flexible and allows us to alter the shapes we already know. The same happens with the absence of color. This series shows an ideal world where the female protagonists of classic horror films are no longer scared of different Sci-Fi monsters, but screaming about today's world horrors that society keeps witnessing against women. These images can be scary visually, aiming to impact. Wishing that these screams could become a way to express how women leave behind fears, a shout of enjoyment of life, of pleasure and freedom.
About "THE TWILIGHT ZONE" Series:
A character from another dimension, a woman, made of pigments spread by a brush on a canvas, realizes another reality behind the frame and the canvas on which she is painted.
On the other side, there are other beings; they observe her, approach her, contemplate her, move away, whisper, and others pass by indifferently.
She may feel trapped in her world. Perhaps she is bored with her reality; she feels she doesn't fit into society or is just curious about what lies on the other side. She is trying to cross that portal, and here we are: maybe feeling like her, looking for that portal that transports us to a better world, a different one.
From "THE TWILIGHT ZONE" Series